Moderation and Quality: Responding to the "Well-Being" trend of Januaryr
After the euphoria of the holidays, your customers are seeking comfort, but in moderation. The demand for hot drinks, sophisticated mocktails, and less sugary options explodes in January. For professionals, the challenge is to respond to this trend without compromising on flavour or profitability.
Discover how to use Syrra syrups to offer healthy, comforting, and quick-to-make drinks, perfect for the start of the year.
Effective Selling: Comfort, Taste and Low Sugar
The advantage in January is to offer a product with a "rich" taste without being heavy. Syrra syrups, less sweet and more intense, allow for minimal dosing for maximum impact.
The advantage of "Soothing" flavours
Vanilla : The universal aroma of comfort. Its roundness allows for less sugar to be used than traditional syrups for the same sweetness effect.
Hazelnut : A rich taste (praline/dried fruits) that gives the impression of a dessert without the heaviness of chocolate.
Mint:Perfect for the digestive and "detox" aspect sought after the holidays.
Professional Applications "Lightness"
These recipes are ideal for continuous service, with low dosing directly responding to your customers' search for lightness.
The "Well-Being Latte" — Vanilla & Plant-Based
A soothing latte, using a light base of plant milk and the roundness of vanilla.
Ingredients:
180 ml of Oat Milk (or other light Barista milk)
60 ml of Black Tea or Infusion (instead of espresso)
15 ml of Vanilla Syrup Syrra
Pro Preparation : Minimal syrup dosage. The Tea Latte is perceived as lighter and less caffeinated.
Objective : To meet the resolutions of "less caffeine, less sugar" with a tasty option.
The "Mint Digestif Express" (Hot or Cold Mocktail)
The digestif mocktail is in high demand in January. Mint is quick and perceived as a "health" ingredient.
Ingredients:
200 ml of Sparkling Water (cold) or Hot Infusion
15 - 20 ml of Mint Syrup Syrra
Lime juice (for acidity and freshness)
Pro Preparation : Ultra-simple. Add the syrup to the cup and the liquid. Served hot, it's an excellent "Digestive Herbal Tea" on the menu.
Objective : To create a soothing and unsweetened mocktail, sold as a wellness shot or a post-meal drink.
The "Light Mocha" —Hazelnutand Cocoa
Allows for the taste of chocolate without the excess sugar and calories.
Ingredients:
180 ml of Hot Milk
10g of low-fat cocoa powder
15 ml of Hazelnut Syrup Syrra (for a praline taste without butter)
Pro Preparation : The Hazelnut syrup replaces heavy chocolate syrup.
Objective : To keep chocolate loyal customers by offering them a lighter and more sophisticated version.
Sales Lever No. 1: The Health & Margin Argument
"Well-Being" Marketing : Highlight the use of plant-based milks and the low dosage of our syrups. This justifies a premium price while meeting customer needs.
Cost Control : The intensity of Syrra allows for less syrup (15 ml) to be used compared to the competition, which increases your margin on January sales, even if prices are more moderate.
Efficiency : These drinks require minimal preparation time.
Ready to turn January resolutions into profit?
Contact our sales teamfor advice on setting up your "Well-Being" menu!